THE GENEVA LEARNING FOUNDATION
Copywriting - Tagline
The GLF offers digital learning programmes online in collaboration with the WHO to help professionals from all over the world in facing major health challenges in their own countries. I filtered complex informations in order to create a bold tagline to get a compelling and clear message for the public while taking in account the need to show steps and action.
CONNECT TO LEARN - LEARN TO CONNECT - CONNECT TO IMPACT
Article for The Loungeman
Other articles :
This is a sneak peak of a workshop. We thought about an app to entice teenagers to help each other when they have issues (help for school homework, sport, social issues...). Working mainly as a Copywriter on this project,
I tried to find a way to speak directly to the youth in order to persuade them to download the app.
1) Are you at ease ? Are you strapping ? Be on top.
2) Put your lads on top.
3) Become the one on top for your lads.
* Tagline : The app enabling you to be there for your friends.
Copywriting + Design
A concept idea I had for a line of Nivea shower products speaking to young women.
Concept (work group) + Copywriting
A group project for a workshop in which we had to create a print for Caran d'Ache.
I was mainly the copywriter of the team.
Copywriting - Manifesto
It was organized by a brand of beer wanting to share the idea that beer is gathering people and making them share great moments together. I worked as a copywriter on this video, I indeed wrote the text of voice-over.
I am Laura, 25. I am said to belong to generation Y. Friends ? I never had so many of them, everywhere, all over the world. Every day, I am connected to the internet... My friends are the same. And yet, I am ask myself,
on my 600 Facebook friends, how many of them I really know ? With whom did I share a true moment ?
And, especially, with the people I met in person, who are the one who look like me. Who are those different from me ? I feel like rediscovering delight of fortuitous meeting so as to find spontaneity again... sharing and human warmth in exchanges I am brought to. To be simply together, to meet up, to talk to each other... to discuss yet not agree. To progress and discover new horizons, new point of view and new cultures.
Not to be only connected, but to meet, to get together.
Copywriting - Concept
Scenario & Voice over
A spot to present a fictive agency named "High Five" for a school contest. We were working by groups and this video came out of mine. I wrote the text of the voice over and took part in the concept
and art direction work as well.
"When it starts, we get lost. We ramble. We leave. Then we come back.
All the human's brain complexity barely used. Shaking under the quest of the unbelievable and the unexpected...
Soothed by the meandering, limited by barriers we don't have the guts to cross, that the perspective of a find outlines itself. Here it is, progressing as a self-evident fact of all time.
Here, but invisible at the same time. She takes shape in our mind. Emerging from the depth. Proclaimng itself gradually. It's lightening. It's illuminating. It's overcoming us. It's coming. It's there. We're there. GOT IT!"