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COPYWRITING AND ART DIRECTION
App & Web design
To see the Digital Activation of my Bachelor Project, click here.
To see the Case Study , click here.
Logo + App design
JMC lutherie makes soundboards of wood from Jura's forest in a traditional way because of the unique resonance of the epicea.
In this workshop, my schoolmate and I created a visual identity and imagined an app connecting the clients to the soundboards. The idea was to create playlists made of songs from this huge forest with a different mood for each ( sad, happy...) for the consumer to renew with the roots of the brand and its products.
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