COPYWRITING AND ART DIRECTION
mia&noa is a sustainable coffee-to-go concept where the client needs to bring his own coffee cup to get his customized coffee. "You bring the cup, we bring the coffee." If the client forget his cup, he can still buy one at this automated coffee bar. Here is the text I wrote to introduce the "cup shop" to the customer:
THE GENEVA LEARNING FOUNDATION
Copywriting - Tagline
The GLF offers digital learning programmes online in collaboration with the WHO to help professionals from all over the world in facing major health challenges in their own countries. I filtered complex informations in order to create a bold tagline to get a compelling and clear message for the public while taking in account the need to show steps and action.
CONNECT TO LEARN - LEARN TO CONNECT - CONNECT TO IMPACT
Blog articles for The Loungeman
Other articles :
Years later after our student workshop, we are delighted to see that the app concept OTOP, the identity
and my taglines came to life with the association Kairos:
This is a sneak peak of a workshop. We thought about an app to entice teenagers to help each other when they encounter problems (needing help for homework, sport, social issues...). Working mainly as a Copywriter on this project, I tried to find a way to speak directly to the youth in order to persuade them to download the app:
Copywriting + Design
This is an idea of Nivea shower products for young women.
Concept (work group) + Copywriting
I worked as a copywriter in this group project for Caran d'Ache.
Copywriting - Manifesto
This workshop was organized by a brand of beer. We had to share the idea that beer is gathering people and make them share great moments together. I wrote the text used as a voice-over in the video.
"I am Laura, 25. I am said to belong to generation Y. Friends ? I never had so many of them, everywhere, all over the world. Every day, I am connected to the internet... My friends are the same. And yet, I am ask myself,
on my 600 Facebook friends, how many of them I really know ? With whom did I share a true moment ?
And, especially, with the people I met in person, who are the one who look like me. Who are those different from me ? I feel like rediscovering delight of fortuitous meeting so as to find spontaneity again, sharing and human warmth in exchanges I am brought to. To be simply together, to meet up, to talk to each other... to discuss yet not agree. To progress and discover new horizons, new point of view and new cultures.
Not to be only connected, but to meet, to get together."
This spot presents a fictive agency named "High Five" for a school contest. For this workshop, I wrote the text of the voice over. As we were working in a team with other schoolmates, I also took part in the Art Direction and the concept of the video. Filming this project was not only hilarious but also an amazing teamwork.
"When it starts, we get lost. We ramble. We leave. Then we come back. All the human's brain complexity barely used. Shaking under the quest of the unbelievable and the unexpected... Soothed by the meandering, limited by barriers we don't have the guts to cross, that the perspective of a find outlines itself. Here it is, progressing as a self-evident fact of all time. Here, but invisible at the same time. She takes shape in our mind. Emerging from the depth. Proclaimng itself gradually. It's lightening. It's illuminating. It's overcoming us. It's coming. It's there. We're there. GOT IT!"